LET THE LUXURY GAMES BEGIN.

LVMH, a luxury-goods conglomerate, is heavily involved in the upcoming Paris Olympics as a major sponsor. The company is collaborating with Carine Roitfeld to design tuxedos for the opening night and crafting trunks for the tournament's medals. This partnership reflects the broader ambitions of the Arnault family, who oversee LVMH. While LVMH's involvement is seen as a way to showcase its expertise and corporate contribution, there are concerns among Parisians about the impact of the Games on the city and its residents. [Extracted from the article]