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A Study on Promotional Strategies with Reference to Coca Cola Company.
- Source :
- REST Journal on Banking Accounting & Business; Jun2024, Vol. 3 Issue 2, p99-102, 4p
- Publication Year :
- 2024
-
Abstract
- A study on the Promotional Strategies can help us to know the customer's reaction and response towards the offers and all promotion activities about COKE products and the perception of the target customer. It can also useful to know the services that can provide by the company to the customers, in increase of sales of the company and create a brand image. A promotional strategy is what businesses and companies use to communicate with others about their product and services. The use of Promotional Products and Printing is an integral part of this strategy. Every marketing piece is a apart of this strategy. We can help to make sure your brand is supported by all the marketing products you use. [ABSTRACT FROM AUTHOR]
- Subjects :
- COCA Cola (Trademark)
TARGET marketing
BRAND image
PROMOTIONAL products
CONSUMERS
Subjects
Details
- Language :
- English
- ISSN :
- 25834746
- Volume :
- 3
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- REST Journal on Banking Accounting & Business
- Publication Type :
- Academic Journal
- Accession number :
- 177695439
- Full Text :
- https://doi.org/10.46632/jbab/3/2/14