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Allocation of the household food budget among shopping basket items: How is it influenced by promotions?
- Source :
- PLoS ONE; 6/5/2024, Vol. 19 Issue 6, p1-20, 20p
- Publication Year :
- 2024
-
Abstract
- Retailers have been using promotion as a differentiation strategy that influences consumers' expenditures and their shopping basket budgetary allocation. This study assessed the effect of retail promotions on total shopping basket expenditure and determined whether promotions provoke a reallocation of the shopping budget. The analysis was performed on a chain of supermarkets in Catalonia, Spain using a consumer scanner data set from Kantar Worldpanel for 2017. The methodological approach had two steps: prediction of the effect of promotion on household expenditures using an expenditure regression model and estimation of the promotion own- and cross-effect using the censored Exact Affine Stone Index. Promotion had a positive own-effect and mostly a negative asymmetric cross-effect, implying a small but significant budget reallocation. [ABSTRACT FROM AUTHOR]
- Subjects :
- HOUSEHOLD budgets
CONSUMPTION (Economics)
SHOPPING
BUDGET
BASKETS
Subjects
Details
- Language :
- English
- ISSN :
- 19326203
- Volume :
- 19
- Issue :
- 6
- Database :
- Complementary Index
- Journal :
- PLoS ONE
- Publication Type :
- Academic Journal
- Accession number :
- 177676058
- Full Text :
- https://doi.org/10.1371/journal.pone.0304911