The role of data analytics in forecasting business trend – A study.

Data analytics is a scientific process of analysing raw data to conclude data that will help us to predict future business or industry trends. Many techniques and algorithms are used in data analytics to work together on raw data for human consumption. Data is increasing at an alarming rate. Data is generated by various industries, users, and businesses. It becomes critical to combine the data which is generated from various sources. A lot of valuable information will be lost if it is thrown away. Previously, skilled analysts were required for data processing; however, many tools are now used for gathering and interpreting data. This research study attempts to elevate some of the tools and techniques used to process raw data and highlight the role and importance of data analytics in forecasting business trends. [ABSTRACT FROM AUTHOR]