Selection of Collaborative Filtration Methods in Segmentation of the Customer Base.

Collaborative filtering is a powerful marketing tool capable of improving the customer experience and increasing sales. Segmentation of the customer base by collaborative filtering assumes that those interested in specific products will also be interested in similar products. The basic methods of collaborative filtering are analyzed in the present work. The analysis reveals what factors affect the selection of a collaborative filtering method in segmentation of the retail customer base. [ABSTRACT FROM AUTHOR]