INNOVATIVE STARTUPS AND THE CHALLENGE OF ARTIFICIAL INTELLIGENCE: SOME INSIGHTS FROM ITALY AND ROMANIA.

The combination of innovation and artificial intelligence (AI), with reference to innovative startups, presents a challenge for firms that start operating in the market. Such a transformation in the entrepreneurial scenario, which is likely to define new business models, has been observed in two European countries: Italy and Romania. In this article, we examine the AI-induced innovations in the regulatory frameworks of both countries. We then provide insights from interviews with CEOs of innovative startups, who discuss the challenges and prospects facing the industry. This paper concludes with some reflections on this evolving framework as a prelude to further studies. [ABSTRACT FROM AUTHOR]