The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study.

MLA

Lee, Seungji, et al. “The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study.” Journal of Advertising, vol. 53, no. 3, June 2024, pp. 342–56. EBSCOhost, https://doi.org/10.1080/00913367.2023.2222782.

APA

Lee, S., Kim, J., Read, G. L., & Kim, S.-P. (2024). The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study. Journal of Advertising, 53(3), 342–356. https://doi.org/10.1080/00913367.2023.2222782

Chicago

Lee, Seungji, Jooyoung Kim, Glenna L. Read, and Sung-Phil Kim. 2024. “The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study.” Journal of Advertising 53 (3): 342–56. doi:10.1080/00913367.2023.2222782.