Packaging Can Be Sustainable & Beautiful: REDUCING PLASTIC AND ELIMINATING WASTE ARE PRIORITIES FOR BEAUTY, HOUSEHOLD AND PERSONAL CARE BRANDS THAT STILL NEED TO IMPRESS CONSUMERS WITH GREAT DESIGN.

This article discusses the importance of sustainable packaging in the beauty, household, and personal care industries. It emphasizes the need for collaboration among all stakeholders to address the plastic waste issue. The article also explores the challenges and limitations of using recycled plastic and highlights alternative materials like glass. Various beauty and personal care brands, including Estée Lauder Companies, Evolvetogether, Fresh, Johnson's Baby, Murad, Beekman 1802, and John Paul Mitchell Systems, are implementing sustainable packaging practices to reduce their environmental impact while still prioritizing aesthetics and user experience. [Extracted from the article]