Bumble Bee throws it back to 2000s with remix of 'Back Here'.

Bumble Bee Seafoods has launched a new campaign targeting millennials by remixing a popular song from the early 2000s, BBMak's "Back Here," to promote its tuna products as a go-to snack. The song has been transformed into "Snack Meal, Baby," and the ad spot features all three original band members. The campaign aims to tap into nostalgia for the Y2K era and leverage music to engage millennials. Bumble Bee positions itself as a healthy snacking option in a market that is experiencing growth in demand for high-protein and healthy snack alternatives. [Extracted from the article]