Inside the Cult of Costco.

This article examines the shopping experience at Costco Wholesale warehouse stores and the strategies that have contributed to their success. Despite the seemingly chaotic appearance of the stores, Costco operates with precision, carefully selecting merchandise and designing store layouts to create loyal customers. The article emphasizes Costco's commitment to customer satisfaction, its focus on offering a narrower range of products to avoid overwhelming shoppers, and its use of the Kirkland Signature brand to provide high-quality, affordable items. Additionally, the article discusses the "treasure hunt" aspect of shopping at Costco, where unexpected finds and limited supplies create excitement and exclusivity for customers. Costco has a loyal and affluent customer base, with the average member having a household income of $100,000. The company's attention to the shopping experience, stable workforce, and competitive prices contribute to its success. Costco is also expanding its e-commerce sales and international presence. [Extracted from the article]