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Driving sustainable mobility: a study of electric vehicle adoption in rural India.
- Source :
- Proceedings of the Design Society; May2024, Vol. 4, p1427-1436, 10p
- Publication Year :
- 2024
-
Abstract
- The global push for sustainable and eco-friendly transportation solutions has made the adoption of electric vehicles imperative. In India, EV adoption has shown promise, fueled by diverse product offerings and supportive government policies. However, rural India lags behind in EV adoption, despite being a significant market. To unlock the untapped potential, understanding the needs, attitudes, and barriers of rural consumers is crucial. This research conducts a study of rural Indian consumers and offers valuable design insights for automotive companies to formulate effective future strategies. [ABSTRACT FROM AUTHOR]
- Subjects :
- ELECTRIC vehicles
SUSTAINABILITY
DESIGN research
GOVERNMENT policy
CONSUMERS
Subjects
Details
- Language :
- English
- Volume :
- 4
- Database :
- Complementary Index
- Journal :
- Proceedings of the Design Society
- Publication Type :
- Conference
- Accession number :
- 177379620
- Full Text :
- https://doi.org/10.1017/pds.2024.145