What Message Does Wine Send to the Consumer Through the Label.

This article examines the impact of wine labels on consumer purchasing decisions. It emphasizes the need for accurate and practical information on labels to assist consumers in making informed choices. The article also explores how factors such as origin, therapeutic recommendations, and nutritional information can influence consumers' intentions to buy. Furthermore, it discusses the role of label design in attracting consumers' attention and shaping their perception of wine quality. The study suggests that women may be more influenced by nutritional information and associations with food, while men may focus more on origin, bottling year, and alcohol content. The article also discusses the importance of glass type and color in capturing attention and helping buyers differentiate wines based on quality. It highlights the significance of the production year, with younger wines being characterized by fruity flavors and older wines being more complex and expensive. Additionally, the article explores the impact of price, packaging design, and storytelling on consumer behavior. The insights provided in this article can be valuable for wine shops, experts, and producers in understanding consumer preferences and making informed marketing decisions. [Extracted from the article]