THE QUEST TO QUELL THE LET'S PLAY CONTROVERSY: A STRATEGY GUIDE ON RESOLVING TENSIONS BETWEEN DEVELOPERS AND GAMERS.

The article focuses on the complex and often contentious relationship between content creators who produce Let's Play videos and the video game developers who own the rights to the games being played. It highlights the challenges creators face due to YouTube's automated Content ID system, which frequently flags and removes videos for alleged copyright violations, and the lack of clear legal guidelines governing the fair use of video game content.