STRUCTURAL EQUATION MODEL OF THE VARIABLES AFFECTING THE BUSINESS PERFORMANCE OF THE RETAIL READY-MADE GARMENT BUSINESS BY E-BUSINESS ADOPTION IN THAILAND.

This article discusses a study on the factors affecting the business performance of retail ready-made garment businesses in Thailand through e-business adoption. The study found that customization, supplier connection, and information significantly influence business performance, while transactions do not. The adoption of e-business can lead to efficient operations and sustainable growth. The article also emphasizes the importance of government support and the use of technology in e-commerce. The study aims to provide academic information that can be used as a guideline for entrepreneurs and make recommendations to the government for support in unstable business circumstances. [Extracted from the article]