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Dynamic Pricing Doesn't Have to Alienate Your Customers.
- Source :
- Harvard Business Review Digital Articles; 5/9/2024, p1-9, 9p
- Publication Year :
- 2024
-
Abstract
- Dynamic pricing, the practice of adjusting prices based on market conditions, has received criticism for being seen as a way for companies to boost profits. However, dynamic pricing can benefit both companies and customers when implemented correctly. Static prices can lead to frustration for customers and businesses, while dynamic pricing allows for better inventory management and improved customer experiences. Companies should be transparent about their pricing strategies and help customers understand the benefits of dynamic pricing. By doing so, dynamic pricing can be a tool that benefits both companies and customers. [Extracted from the article]
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Harvard Business Review Digital Articles
- Publication Type :
- Periodical
- Accession number :
- 177238663