Back to Search Start Over

Dynamic Pricing Doesn't Have to Alienate Your Customers.

Authors :
Bertini, Marco
Koenigsberg, Oded
Source :
Harvard Business Review Digital Articles; 5/9/2024, p1-9, 9p
Publication Year :
2024

Abstract

Dynamic pricing, the practice of adjusting prices based on market conditions, has received criticism for being seen as a way for companies to boost profits. However, dynamic pricing can benefit both companies and customers when implemented correctly. Static prices can lead to frustration for customers and businesses, while dynamic pricing allows for better inventory management and improved customer experiences. Companies should be transparent about their pricing strategies and help customers understand the benefits of dynamic pricing. By doing so, dynamic pricing can be a tool that benefits both companies and customers. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Harvard Business Review Digital Articles
Publication Type :
Periodical
Accession number :
177238663