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The Colleges That Pay for Positive Coverage.

The Colleges That Pay for Positive Coverage.

Authors :
Diep, Francie
Source :
Chronicle of Higher Education; 4/12/2024, Vol. 70 Issue 16, p7-7, 1p
Publication Year :
2024

Abstract

The article delves into the practice of colleges paying for positive coverage in magazines like CIO Views, blurring the lines between independent journalism and paid advertising. It explores how universities purchase cover stories and favorable articles, often without clear disclosure, to bolster their image and reputation. It raises questions about journalistic integrity and the ethical implications of buying favorable media coverage.

Details

Language :
English
ISSN :
00095982
Volume :
70
Issue :
16
Database :
Complementary Index
Journal :
Chronicle of Higher Education
Publication Type :
News
Accession number :
177206206