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Social interaction and the successful exit of cultural and creative crowdfunding projects: evidence from the Modian platform.
- Source :
- Information Technology & People; 2024, Vol. 37 Issue 4, p1478-1513, 36p
- Publication Year :
- 2024
-
Abstract
- Purpose: Social interaction in comment sections has become a key factor for backers' decision making in crowdfunding platforms. However, current research on the two-way social interaction in crowdfunding is insufficient, and there exist inconsistent conclusions. This study focuses on the social interaction between creators and backers and explores its influence on the successful exit of crowdfunding projects. Design/methodology/approach: The extended Cox model is used for the empirical analysis of 1,988 crowdfunding projects on the Modian (www.modian.com) platform, a crowdfunding platform for cultural and creative projects in China. The two-way social interaction is reflected in comment quantity and sentiment, as well as reply rate. Findings: Results reveal an inverted U-shaped relationship between comment quantity/sentiment and the successful exit of crowdfunding projects. This relationship is strengthened by high reply rate. Originality/value: This study focuses on comment quantity and sentiment. The inverted U-shaped results reconcile previous conclusions. Replies from creators are regarded as a separate factor, and their moderating role is explained. The study research proves the importance of social interaction in crowdfunding platforms and provides suggestions for backers, creators and platform managers. [ABSTRACT FROM AUTHOR]
- Subjects :
- SOCIAL interaction
CROWD funding
DECISION making
Subjects
Details
- Language :
- English
- ISSN :
- 09593845
- Volume :
- 37
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Information Technology & People
- Publication Type :
- Academic Journal
- Accession number :
- 177066865
- Full Text :
- https://doi.org/10.1108/ITP-08-2022-0616