"Biggest marketing investment ever": Puma launches brand campaign.

Puma has launched its "Forever. Faster. - See The Game Like We Do" campaign, aiming to reinforce its position in the sports industry and emphasize its contributions to sports performance. The campaign highlights partnerships with top-tier athletes like Mondo Duplantis and Neymar Jr. to convey the message that speed is a pathway to transcending limits. Puma plans to extend the campaign's reach with tailored brand videos and creative assets for major sporting events later this year. The campaign reflects Puma's strategic direction, emphasizing speed as a core brand philosophy that drives innovation and resonates with athletes and sports enthusiasts globally. [Extracted from the article]