Ready To Meet Rising Demand.

This article explores the skincare industry's response to growing demand and competition. Major skincare brands are investing in research and development of ingredients, supporting dermatological science, utilizing artificial intelligence, and leveraging platforms like TikTok to attract customers. The article highlights L'Oréal's introduction of a new ingredient called Melasyl, which targets hyperpigmentation and dark spots. It also mentions Kenvue's research on retinol and its effectiveness in reducing signs of aging. Additionally, Clinique has partnered with the Icahn School of Medicine to establish the Mount Sinai-Clinique Healthy Skin Dermatology Center, which aims to advance allergy science and develop new treatments for allergic skin conditions. The article discusses the involvement of skincare brands Neutrogena, Clinique, and Olay in various initiatives related to skincare research and product development. Neutrogena is collaborating with Mount Sinai to explore targeted approaches to reversing skin conditions like eczema and contact dermatitis. Clinique has formed a Derm Creator Council composed of dermatologists who will provide education and content on skincare concerns. Olay is utilizing artificial intelligence to develop skincare products and test their efficacy. The article emphasizes the significance of delivering visible results to meet consumer expectations in the skincare market. [Extracted from the article]