ВЗАЄМОДІЯ ГРАФІЧНОГО ДИЗАЙНУ ТА РЕКЛАМИ ЯК ЗАСОБУ УДОСКОНАЛЕННЯ МАСОВОЇ КОМУНІКАЦІЇ: ОСВІТНІ ВИМІРИ, ПІДХОДИ ТА ПЕРСПЕКТИВИ

The relevance of the research topic of improving graphic design and advertising as key means of mass communication requires an understanding of their impact on educational processes. This topic examines the educational aspects of graphic design and advertising, including their impact on perception, learning and communication in the modern world. Studying these aspects helps to develop effective strategies for using graphic design and advertising in education and mass communication. Research topic: theoretical and practical aspects of the interaction between graphic design and advertising as a means of improving mass communication in the context of educational dimensions, approaches and perspectives. The research methodology includes: a detailed consideration of the visual aspects of advertising and graphic design to determine their impact on the perception and reaction of the audience; analysis of the latest technologies in graphic design and advertising to determine their potential for improving the educational process and mass communication; study of specific cases of successful use of graphic design and advertising in education and communication to determine best practices; qualitative and quantitative data analysis, processing of collected data using both These methods will allow for an in-depth study of the interaction between graphic design and advertising in the context of educational goals and prospects for further development of this field. Research results. The article considers the influence of graphic design on the effectiveness of advertising, strategies for using graphic elements for educational purposes, as well as prospects for the development of this interaction in the future. This approach allows us to understand the importance of visual elements in the perception of information and the creation of effective communication strategies. The influence of graphic design and advertising on improving the effectiveness of mass communication, in particular in the context of education, is investigated. It is proved that it includes an analysis of the educational aspects of this interaction, different approaches to its use and prospects for further development. This topic is aimed at studying the role of graphic design and advertising in creating effective educational tools and communication strategies. This topic includes a number of educational approaches and perspectives: 1) the use of graphic design and advertising in educational materials: research and analysis of effective methods of integrating graphic elements into the educational process; 2) development of visual literacy through advertising and graphic design: understanding the impact of visual elements on the perception of information and skills in analysing advertising messages; 3) the use of technology and multimedia in graphic design and advertising to improve education and mass communication; 4) the role of graphic design and advertising in the formation of critical thinking and cultural awareness through visual means. The prospects for development and innovation in the use of graphic design and advertising are laid in the improvement of educational processes and mass communication. [ABSTRACT FROM AUTHOR]