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IMPACT OF VISUAL IDENTITY IN DIGITAL MARKETING FOR TOURISM BASED ON EXAMPLES FROM BULGARIA.
- Source :
- Southeast European Review of Business & Economics (SERBE); Dec2023, Vol. 4 Issue 2, p67-80, 14p
- Publication Year :
- 2023
-
Abstract
- The present study reveals the impact of the visual component in digital marketing in tourism and examines the relationship with the strategy for the overall unified branding and merchandising of the specific destination, using the example of Bulgaria. The fundamentals of digital marketing in tourism, its tools and how visual branding accents should be present in the main directions, based on specific examples. [ABSTRACT FROM AUTHOR]
- Subjects :
- INTERNET marketing
TOURISM marketing
TOURISM websites
BRAND name products
Subjects
Details
- Language :
- English
- ISSN :
- 2671339X
- Volume :
- 4
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Southeast European Review of Business & Economics (SERBE)
- Publication Type :
- Academic Journal
- Accession number :
- 176855692
- Full Text :
- https://doi.org/10.20544/SERBE.08.02.23.P03