A NEW ALTERNATIVE.

The article presents a discussion on a new category of pork called premium pork. As per Rick Parker, director of marketing at Premium Standard Farms Inc., premium pork is pork that delivers a superior eating experience. To some extent, most retailers are offering some type of premium cuts in their meat case. But, according to Mike Witt, director of branded pork at Farmland Foods Inc., premium could have different meanings to different people. By and large, retailers are carrying premium cuts that might be seasoned or ready to season, or it could be further value-added, pre-cooked products. Then there are special trims or special packaging that would designate some pork products as premium.