Research from North Carolina State University Yields New Study Findings on Sustainability Research (A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social...).

A new study from North Carolina State University explores the impact of global megatrends on the pulp and paper industry (P&PI), with a specific focus on hygiene tissue products. The study utilizes a multi-criteria framework to assess the effects of digitalization, changes in social behavior, and sustainability on the industry. The findings highlight the need for alternative raw materials to prevent supply chain disruptions and emphasize the importance of substantiating sustainability claims with hard data to avoid consumer skepticism. The study aims to provide decision support for strategic planning and enhance sustainability efforts within the P&PI industry. [Extracted from the article]