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A meta‐analysis on the effects of just‐below versus round prices.

Authors :
Troll, Eve Sarah
Frankenbach, Julius
Friese, Malte
Loschelder, David D.
Source :
Journal of Consumer Psychology (John Wiley & Sons, Inc. ); Apr2024, Vol. 34 Issue 2, p299-325, 27p
Publication Year :
2024

Details

Language :
English
ISSN :
10577408
Volume :
34
Issue :
2
Database :
Complementary Index
Journal :
Journal of Consumer Psychology (John Wiley & Sons, Inc. )
Publication Type :
Academic Journal
Accession number :
176650667
Full Text :
https://doi.org/10.1002/jcpy.1353