Better Cotton unveils traceability solution for brands, retailers.

Better Cotton has unveiled a traceability solution that offers visibility into the journey of cotton through the supply chain. Developed over three years, the solution provides member retailers and brands with confidence in sourcing products from a specific country and greater supply chain visibility. It aligns with emerging regulations and industry expectations and has input from a diverse network of member retailers and brands. Future developments include using the solution as the foundation for an impact marketplace, enabling country-level Life Cycle Assessments, and providing credible consumer and business-facing claims. [Extracted from the article]