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Offensive sur les pâtes fraîches.
- Source :
- Points de Vente; apr2024, Issue 1326, Special section p22-23, 2p
- Publication Year :
- 2024
-
Abstract
- The article focuses on pasta manufacturer, Panzani's strategic expansion into the fresh pasta market. It aimed to leverage its strong brand recognition and consumer loyalty to capture new market segments and attract additional consumers in France. It also implemented a comprehensive marketing strategy, including promotions and advertising campaigns, to support the successful launch of its fresh pasta range.
- Subjects :
- PASTA manufacturing
MARKETING strategy
ADVERTISING campaigns
Subjects
Details
- Language :
- French
- ISSN :
- 01501844
- Issue :
- 1326
- Database :
- Complementary Index
- Journal :
- Points de Vente
- Publication Type :
- Periodical
- Accession number :
- 176494903