Back to Search Start Over

Why the Influencer Industry Needs Guardrails.

Authors :
Hund, Emily
Source :
Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p42-49, 8p, 5 Color Photographs
Publication Year :
2024

Abstract

The author argues for an industry in which unethical behavior is punished; professional expectations, pay, and desired outcomes are standardized; and creators are given the same rights and protections as other professional marketers. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
INFLUENCER marketing
PROFESSIONAL ethics
PROFESSIONALIZATION
LABOR laws
COMMERCIAL law
LABOR organizing
PRECARITY
SOCIAL media

Details

Language :
English
ISSN :
00178012
Volume :
102
Issue :
3
Database :
Complementary Index
Journal :
Harvard Business Review
Publication Type :
Periodical
Accession number :
176460443

Tools

Authors Abstract Subjects Details