Velveeta unveils cheese-inspired hair dye with Julia Fox.

Velveeta, a brand owned by Kraft Heinz, has released a limited-time hair dye called Velveeta Gold, inspired by the yellow color of its cheese. The product is meant to encourage boldness and self-expression. Actress Julia Fox debuted the hair color at a New York Knicks game. The hair dye is available for purchase on Amazon for $7.50, the same price as a block of Velveeta cheese. This release is part of Velveeta's "La Dolce Velveeta" creative platform, which aims to promote indulgence and enjoyment. [Extracted from the article]