AI’s Everything App.

Notion, a productivity app launched in 2016, has become popular and profitable due to its customizable features for tasks like to-do lists and note-taking. The app's flexibility and versatility have contributed to its success, although some users may find its customization options overwhelming. Notion has recently integrated artificial intelligence (AI) features, such as an AI bot and AI writing assistant, which have further increased its appeal. The company aims to challenge the dominance of Microsoft and Google in the productivity suite market and become an all-in-one office app. Despite competition from major tech companies, Notion remains a strong contender in the industry. With 650 employees and a customer base that includes businesses and startups, Notion is striving to become a ubiquitous tool that can replace work tools and organize people's lives. While it may not fully replace incumbents like Microsoft and Google, Notion's CEO recognizes its potential for other parts of people's workflows and is focused on making the software flexible and targeting larger clients. [Extracted from the article]