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Receiving and engaging: can a simple ICT delivered government message change citizen health behavior? A field experiment.
- Source :
- Public Management Review; Mar2024, Vol. 26 Issue 3, p657-677, 21p
- Publication Year :
- 2024
-
Abstract
- In the digital age, governments can reach thousands of citizens easily and at a low cost using information and communication technology (ICT). However, little is known about whether such ICT-delivered messages are received by citizens and result in behavioural change. We develop a theory about the barriers that government messages need to overcome if citizens are to receive a message and engage in it. We test the effects of a government health message in a large-scale field experiment among 4,880 representative citizens. The results show that small-scale government information campaigns delivered through ICT can succeed in changing citizen behaviour. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 14719037
- Volume :
- 26
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Public Management Review
- Publication Type :
- Academic Journal
- Accession number :
- 176341144
- Full Text :
- https://doi.org/10.1080/14719037.2022.2108126