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Structural aspects of the Brazilian experience in international broadcasting.
- Source :
- Global Media & Communication; Apr2024, Vol. 20 Issue 1, p91-110, 20p
- Publication Year :
- 2024
-
Abstract
- International broadcasting services are typically designed to serve public diplomacy and soft power objectives. Traditionally, Western powers have explored and benefited from this state-sponsored media category. However, countries in the Global South, like Brazil, have endeavoured to establish cross-border television services to bolster their international presence. This paper scrutinizes TV Brasil Internacional as a case study, examining its designated functions, management, and funding models. The research illuminates through document surveys and semi-structured interviews that while the channel initially reflected Brazil's external policies and public service ideals, structural alterations enabling increased governmental intervention alongside budget cuts rendered the international service dormant. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 17427665
- Volume :
- 20
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Global Media & Communication
- Publication Type :
- Academic Journal
- Accession number :
- 176331606
- Full Text :
- https://doi.org/10.1177/17427665241235490