COMMUNICATION POUR UNE GRANDE CAUSE.

The article focuses on three award-winning communication campaigns: "The Hidden Story" by Havas Play for Association L'Enfant Bleu, "Anne de Gaulle" by Havas Paris, France, for the Fondation Anne de Gaulle, and "Les Clics de la tentation" by The Good Company for Sidaction. It states that these campaigns address various societal issues such as child protection, and Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome awareness through innovative strategies and creative storytelling.