How firms can enhance communication management: A business model approach can help.

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Communication departments are increasing in importance and scope to generate value for the organization. By adopting a business model approach, firms become able to optimize the services provide by communication departments, and to identify how to maximize value and enhance the efficiency of communications management. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]