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Beer pioneer takes first steps into cannabis, albeit only in Canada.

Authors :
Rudolph, Garrett
Wagner, Patrick
Source :
Marijuana Venture Magazine; Spring2024, Vol. 11 Issue 1, p53-53, 1p, 3 Color Photographs
Publication Year :
2024

Abstract

The Boston Beer Company, one of the largest brewers in the United States, has entered the cannabis market with its TeaPot infused iced teas. While the product is currently only available in Canada, the company hopes to bring it to the United States pending federal legalization or legislative changes. TeaPot has become the best-selling cannabis tea in Canada and the top-selling edible in Quebec, positioning The Boston Beer Company as an accessible and welcoming cannabis brand. The company aims to extend its craft sensibilities into the cannabis space and cater to consumers looking for alternatives to alcohol. [Extracted from the article]

Subjects

Subjects :
BEER
CRAFT beer

Details

Language :
English
ISSN :
23760710
Volume :
11
Issue :
1
Database :
Complementary Index
Journal :
Marijuana Venture Magazine
Publication Type :
Periodical
Accession number :
176167406