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MARKETING INSTRUMENTS AND OMNICHANNEL ONLINE AND OFFLINE RETAIL BRAND EQUITY.

Authors :
Klink, Angelina
Swoboda, Bernhard
Source :
AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1064-1066, 3p
Publication Year :
2024

Subjects

Subjects :
CONSUMER research
CONSUMER attitudes
CONSUMER behavior
BRAND equity
MARKETING

Details

Language :
English
ISSN :
10540806
Volume :
35
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
176134449

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Authors Abstract Subjects Details