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IMPACT OF PRODUCT SELECTION ON SALES IN LIVESTREAMING SELLING.
- Source :
- AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1039-1042, 4p
- Publication Year :
- 2024
- Subjects :
- CONSUMER research
CONSUMER attitudes
CONSUMER behavior
LIVE streaming
MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 35
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 176134447