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ENGAGING WITH CUSTOMERS ONLINE: THE CASE OF ONLINE VIDEO CHAT.
- Source :
- AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p232-243, 12p
- Publication Year :
- 2024
-
Abstract
- Media Synchronicity Theory, and Technology Acceptance Theory provide theoretical support for researching video chat as an engagement tool with customers online. A total of 246 completed responses were used to test the research hypotheses. A Regression-based Process Macro with bootstrapping was employed to test the proposed hypotheses. Results and implications are provided and discussed. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 35
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 176134259