An Empirical Study on Cultural Image, Perceived Value, and Purchase Intention: A Case of Chinese Intangible Cultural Heritage "Gambiered Canton Gauze".

Details

Language :

English

ISSN :

24165182

Volume :

185

Database :

Complementary Index

Journal :

SHS Web of Conferences

Publication Type :

Conference

Accession number :

176097978

Full Text :

https://doi.org/10.1051/shsconf/202418502006