Pandangan Pengundi terhadap Slogan "Malaysia Madani" dalam Pilihan Raya Negeri 2023.

Every leader who leads the country will definitely introduce their respective slogans to be used as a big thinking framework that will be used as a template in implementing the country's government policy. After three months as the 10th Prime Minister, Dato' Seri Anwar Ibrahim launched his government's slogan, Membangun Malaysia Madani, on 19 January 2023 at the Putrajaya International Convention Center (PICC). Various reactions arose from the introduction of the slogan either positive or negative. Thus, this article discusses the voter's views on the slogan "Malaysia Madani" in the 2023 State Election. This study uses quantitative methods which are questionnaires in the field, interviews and also qualitative methods which are references to secondary data which are journal articles, conference/seminar papers and related scientific books. The results of the study found that the majority of respondents had heard the term 'Malaysia Madani' but they did not fully understand the slogan. Although the term has been called PMX for a long time, that is in 1995, but the term has not been widely covered by the media and the public. Overall, voters during PRN 2023 can accept or agree with the term Madani Malaysia which has good life values. Although they agree with the good terms and values, the issue of support for leaders, governments and political parties is another matter. Therefore, in order to get strong support from the people, leaders, governments and political parties need to not only introduce, but also practice these good values in order to be an example and thus convince the voters to support them in a future election. [ABSTRACT FROM AUTHOR]