The Invisible Game.

Sales negotiations occur in two dimensions. In the visible game, the information exchanged and metrics discussed reflect mutually understood interests and criteria. In the arena of the invisible game, unconscious mental processes trigger judgments and behaviors, with consequences for the final results. In The Invisible Game, Kai-Marcus Mueller and Gabriele Rehbock explain how you can master both aspects of B2B sales by honing your situational awareness, strengthening your defense, and planning your offense.