Integrating Digital Tools into Every Stage of Your Sales Strategy.

This article discusses the integration of digital tools into every stage of a sales strategy. It emphasizes the importance of understanding the buyer's journey and effectively interacting with customers. The article also highlights the changing nature of sales, including the use of customer reviews and collaboration with third-party channel partners. It provides examples of successful initiatives that combine data, deployment, and sales management to drive productivity and improve customer satisfaction. The article concludes by emphasizing the role of digital tools in generating customer insights, facilitating channel interactions, and improving brand value. [Extracted from the article]