Analysing applications of neuromarketing in efficacy of programmatic advertising.

MLA

Bajaj, Radheyshyam, et al. “Analysing Applications of Neuromarketing in Efficacy of Programmatic Advertising.” Journal of Consumer Behaviour, vol. 23, no. 2, Mar. 2024, pp. 939–58. EBSCOhost, https://doi.org/10.1002/cb.2249.

APA

Bajaj, R., Ali Syed, A., & Singh, S. (2024). Analysing applications of neuromarketing in efficacy of programmatic advertising. Journal of Consumer Behaviour, 23(2), 939–958. https://doi.org/10.1002/cb.2249

Chicago

Bajaj, Radheyshyam, Asif Ali Syed, and Surabhi Singh. 2024. “Analysing Applications of Neuromarketing in Efficacy of Programmatic Advertising.” Journal of Consumer Behaviour 23 (2): 939–58. doi:10.1002/cb.2249.