The Impact of Digital Buyer's Decision on Online Promotion of Banking Services: Jordanian Islamic Banks-Field study.

This study aimed to identify the impact of the digital buyer decsion process in its constrains (problem recognition, information search, evaluation of alternatives, purchase decision, post-purchase evolution), on the online promotion in its dimensions (websites, social media pages, search engines) for banking services in Islamic Banks operating in Jordan. The descriptive analytical approach was used to match it with the nature and objectives of the study, and the study population consisted of (4) Islamic Banks operating in Jordan, the study sample included all customers of Islamic Banks in Jordan, and the questionnaires was distributed electronically to the proper sample. (523) were analyzed, The SPSS softweare was used for the purposes of statistical analysis and testing the study hypotheses. The study recommended a number of recommendations, and the most important is that any customer service department should be directed to pay more attention to customers' feedback; prior to any marketing campaign for banking products and services, banks should strictly review online contents, matching them with the actual services offered to customers, study the buying process duration to improve it through reducing required steps for online purchases. [ABSTRACT FROM AUTHOR]