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Google SGE and the Next Wave Of Website Optimization.

Source :
Nonprofit Communications Report; Apr2024, Vol. 22 Issue 4, p5-5, 1p
Publication Year :
2024

Abstract

Google's Search Generative Experience (SGE) is an experimental feature that may soon be fully implemented, potentially impacting organizations' SEO rankings. The SGE aims to enhance user experience by providing more intuitive and interactive search results. This advancement requires website owners and content creators to adapt to a more AI-driven approach in content presentation and SEO strategies, focusing on quality, relevance, and structured data. While SGE should generate more personalized and relevant search results for users, it may also result in some loss of organic visibility. Marketers are advised to focus on well-written content and pay attention to visuals alongside top-ranking search results. [Extracted from the article]

Details

Language :
English
ISSN :
1549778X
Volume :
22
Issue :
4
Database :
Complementary Index
Journal :
Nonprofit Communications Report
Publication Type :
Periodical
Accession number :
175826662
Full Text :
https://doi.org/10.1002/npcr.32371