ASSESSMENT OF SPORTS CLUB EMPLOYEES' ATTITUDES TOWARDS SOCIAL INNOVATIONS AND THEIR IMPLEMENTATION.

Research Object: The attitude of employees in sports clubs towards social innovations. Research Methods: The study uses a questionnaire survey. Results and conclusions: The results of the conducted study showed that the employees of sports clubs who participated in the survey have a positive attitude towards the application of social innovations in their work activities and recognize their importance. The study also revealed that employees only partially understand what social innovations are but are able to identify their characteristics. The majority of sports club employees perceive social innovation as new and more effective tools that satisfy the growing social needs in general. According to the opinion of sports club employees, social innovation as a phenomenon integrates various interested parties, involving consumers in the work together, as well as addressing complex social and public challenges, by mobilizing local communities. The study results also revealed that employees approach their daily work in the sports club in a creative way and the work environment also contributes to their creativity promotion. They also confirm the direct interaction between creativity and social innovation. [ABSTRACT FROM AUTHOR]