PERCEIVED USEFULNESS OF CSR: DIFFERENCES AND SIMILARITIES AMONG SMES' ENTREPRENEURS OF EASTERN EUROPEAN NATIONS.

Considering the current sustainable issues, large corporations contribute a lot towards corporate social responsibility. In recent years smallmedium enterprises are also willing and implementing CSR practices realizing its importance. In this regard, the present study takes a step further to dig and investigate how the entrepreneurs and managers perceived CSR usefulness specifically in SMEs classified based on demographic factors. The study used 1481 entrepreneurs' feedback from Poland, Slovakia Republic, Hungary, and Ukraine. The study used the Kruskal-Wallis test and multiple populations pairwise comparison to achieve the set objectives. The survey outcomes are at two stages, first based on the demographic classification and second based on the further sub-classification of demographic factors. The finding of the studies exposes a significant difference regarding the perceived usefulness of CSR among entrepreneurs in SMEs in eastern European nations. The outcome of the study is helpful in understanding entrepreneurs' perception of the usefulness of CSR in SMEs as it needs to increase among entrepreneurs. The study adds to the existing literature on CSR in SMEs and gives way forward for future research towards more specific studies on CSR in SMEs' entrepreneurs, specifically in SMEs. [ABSTRACT FROM AUTHOR]