Measurement and Analysis of the Dynamics of Financial Performance and Efficiency of Trade in Serbia Based on the DEA Super-Radial Model.

The issue of measuring and analyzing the dynamics of financial performance and trading efficiency is continuously current, significant and complex. Based on that, this paper measures and analyzes the financial performance and efficiency of trade in Serbia using the strategic profit model and the DEA ( Data Envelopment Analysis) Super-Radial model. According to the strategic profit model, the financial performance of trade in Serbia has recently improved. According to the results of the Super-CCR-I model in the period 2002 - 2020 trade in Serbia was not efficient in any year. According to the results of the Super-CCRO model, trade in Serbia in the period 2002-2020 was not efficient in any year. According to the results of the Super-BCC-I model in the period 2002 - 2020, trade in Serbia was efficient in 2020. According to the results of the Super-BCC-O model, trade in Serbia in the period 2002 - 2020 was efficient in 2002 and 2015. In order to to improve the financial performance and efficiency of trade in Serbia in the future, it is necessary to manage input - output elements (human resources, assets, capital, sales and net profit) as efficiently as possible. Digitization of the entire business plays a significant role in this. [ABSTRACT FROM AUTHOR]