SECURING THE DIGITAL DIPLOMACY FRONTIER: A GLOBAL PERSPECTIVE IN THE CYBER ERA WITH A FOCUS ON AZERBAIJAN.

The digital age has fundamentally transformed the nature of diplomacy. As countries embrace the opportunities of the digital realm to foster global relationships and promote their interests, they simultaneously confront an array of cyber threats and challenges. The inherent dynamism of this digital transformation challenges the age-old tenets of diplomacy, prompting a re-evaluation of traditional methodologies and strategies. Countries today are presented with a dual-edged sword. On one hand, digital tools serve as potent enablers, facilitating the forging of global relationships, enhancing soft power projection, and promoting nuanced national interests with unparalleled efficiency. Yet, the same arena also poses substantial challenges: cyber threats, misinformation campaigns, and intricate webs of state-backed digital espionage represent just the tip of a vast iceberg of challenges in the cyber domain. This research paper seeks to elucidate the evolving landscape of digital diplomacy, assessing its implications for traditional statecraft and international relations. By examining the dual nature of digitalisation -- it's potential for both collaboration and conflict -- we aim to provide a comprehensive understanding of the strategies and tactics employed by state actors. This exploration offers insights into the future of diplomacy, advocating for adaptive, resilient, and innovative approaches to navigate the challenges and harness the opportunities of the cyber era. [ABSTRACT FROM AUTHOR]