ОСОБЛИВОСТІ РОЗВИТКУ СОЦІАЛЬНОГО ПІДПРИЄМНИЦТВА НА МІСЦЕВОМУ РІВНІ.

The article provides an overview of theoretical, methodological and practical principles of social entrepreneurship. The characteristic features of social business, the world experience of its organization, as well as the conditions of formation are studied. Modern problems of development of this type of activity in Ukraine, in particular at the local level are considered. Based on the generalization of scientific research, the priority forms of management of social enterprises in the state (individual entrepreneur, private enterprise, public organization, limited liability company and agricultural cooperative) are identified. It is determined that the greatest support for social entrepreneurship comes from non-governmental non-profit NGOs, which involve entrepreneurs in social projects, provide free training, information and counseling. It is noted that provided a sufficient amount of investment in the studied type of business, it is necessary to create preconditions for domestic investment in exportoriented areas of social activities, primarily in small and medium enterprises. Prospects for the development of research activities in local communities, including the adoption of a strong legal framework to define social entrepreneurship as a separate category of business, cooperation with the media to disseminate information about social business, attracting as many donor programs to support activities, availability of significant resources that are not involved in traditional business. It is noted that the key tool for the development of social entrepreneurship is the support of the state, which should be accompanied by programs for the development of social enterprises, the introduction of a system of soft loans, the development of a national strategy for social entrepreneurship. [ABSTRACT FROM AUTHOR]