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THE SADLER’S WELLS BALLET: ‘AMBASSADRESSES OF FASHION’ 1949–1951.
- Source :
- TEXT (1366476X); 2021, Vol. 48 Issue 1, p30-35, 6p
- Publication Year :
- 2021
-
Abstract
- The article discusses the collaboration between the Sadler's Wells Ballet Company and the fashion industry during their first tours to North America in 1949 and 1950–51. It explores how fashion played a role in enhancing Britain's post-war international identity, focusing on the dancers being chosen as ambassadors and the collaboration with The Ambassador magazine to promote British fashion.
- Subjects :
- FASHION collecting
FASHION competitions
FASHION exhibitions
FASHION marketing
Subjects
Details
- Language :
- English
- ISSN :
- 1366476X
- Volume :
- 48
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- TEXT (1366476X)
- Publication Type :
- Academic Journal
- Accession number :
- 175658565